Personal Quote
Success is walking from failure to failure with no loss of enthusiasm
- Winston Churchill
Zoe Smith
ABOUT ME
I’m a marketing major pursuing a mass communications minor at the University of Florida. My biggest career goal is to work in marketing for a segment of the entertainment industry. I also hope to leverage this study abroad and internship experience to get another internship next summer, and overall clarify my work strengths and weaknesses. I would describe myself as someone who is very driven and intuitive in a work situation with an amiable communication style. My personal hobbies are that I play piano, I’m into fitness and personal health, and spending time with friends
Sant'Anna Institute, Sorrento, Summer 2019
Work Experience
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MBS Blu Charter
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Create content for the Instagram and Facebook. Ensure the content is visually appealing to customers, aims to promotes the company’s services, and stays true to the representation of the company’s brand. Work in customer relations by greeting the various tourists at the harbor. Increase Survey completion rate,
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Sturgis Lumber
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Cashier developed customer relations skills and advertisement knowledge.
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Indian Bank:
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Marketing coordinator. Collaborated with peers and learned a lot about banking and saving. Assisted with various accounting measures and fundraising in order to raise enough money for interest rates.
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Campus Involvement
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American Marketing Association - Fundraising Director, Collegiate Member
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role is to find corporate sponsors for the organization and create events throughout the semester
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Leadership Development Program
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refined by leadership skills and professional development qualities for the future while working with other students
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People to People International
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in high school, studied abroad in The UK and Ireland.
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Key Club UNICEF Committee Leader
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First leadership role, helped to fund raise money for charity and coordinate events for the whole organization
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My Resume
MBS Blu Charter
Location
The office is located at the Marina Grande. However the boats leave the Harbor at Marina Piccola.
Staff
The staff structure consists of Sebastiano, the owner of the company who is also a captain of Blu Toy. In total, ther are 11 skippers including Sebastiano. Michela, manages all the bookings and makes sure the boats are organized correctly. Michele spends the day in the office doing various tasks such as bookings, checking reviews, and managing the website and social media.
Supervisors
Michele Gentile, Marketing and Booking Supervisor
Michela Fascia, Tourist Service
Roles
My roles include:
Creating content for the social media
Surveying customers after the tours
Advertising MBS in order to increase bookings and partnerships
Greeting Customers at the Harbor
Social Media Campaign
Content for the Instagram and Facebook featuring customer testimonials and a Capri boat tour photo album highlighting the unique experiences on board.
Projects
Customer Relations
Greeting at Marina Piccola harbor every day and leading English-speaking guests to tours or pick-ups. Taking customer testimonial videos during the farewell procedure describing the customers' favorite part of the trip.
Surveys
Use a new, modified survey at the end of the boat tours to compile suggestions on how to improve future services according to client feedback as well as noting what services are highly ranked to improve future marketing and communication strategies.
Gallery
